LISTEN TO YOURSELF
COMPANY
Spotify
SECTEUR
Music streaming
SERVICES
Art Direction, Concept Development, Copywriting, Print Design, Out-of-Home Campaign
BRIEF
Create an out-of-home campaign that highlights the unique bond between artists and listeners, reinforcing Spotify as more than a streaming platform.
APPROACH
Each visual pairs an artist with one of their listeners, sharing the same clothing, pose and headphones. By blurring the line between creator and audience, the campaign illustrates how music doesn't just accompany us—it becomes part of who we are.
OUTCOME
A minimalist print campaign built around visual resemblance rather than product demonstration. By making artists and listeners almost indistinguishable, the campaign gives a visual form to the idea behind the line: Listen to Yourself.
DISCUTONS, VOUS VOULEZ BIEN ?
Contactez-moi sur morgan@papertrail.fr